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TikTok is introducing a fresh option that permits them to cut down on the quantity of AI-created content appearing in their streams. This step comes as the company disclosed that it presently contains over 1 bn AI-generated clips.

Trial and Implementation

The update is being tested over the following weeks before a global launch. This shift coincides with a surge in AI content, driven by emerging AI video creators.

AI Proliferation Online

Studies have shown that approximately a tenth of the quickest rising video streams on a competing service exclusively feature content made by AI. A significant portion of this content is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is often nonsensical or surreal.

Based on user feedback that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we intend to provide users the power to increase or decrease of that, depending on their own preferences,” stated a platform representative.

Volume and Proportions

The service announced that there are currently 1.3bn videos on its network tagged as made with AI. Overall, more than 100 mn videos are uploaded to the app each day, making clips made by AI a relatively small portion of its complete catalog.

How to Adjust Settings

Users will be able to decrease or raise the volume of artificial media they view by opening the topic control option in the application and picking the AI content topic. Additional categories that are already be adjusted under the tool cover politics, style, cosmetics, and dance.

Content Labeling and Policies

TikTok’s rules require users to label convincing AI-made content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.

Additionally, the app will henceforth add an “AI-made” label to content created with its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This action is aimed to stop users from attempting to circumvent the labeling process.

Educational Initiatives

The platform is additionally establishing a $2m AI literacy fund for professionals and institutions to develop learning resources about using AI responsibly. This initiative will benefit non-profit groups focused on educating computer science.

Platform Protection

The platform has supported its safety measures, amid debate over proposals to make redundant a large number of safety staff in the UK. It is set to eliminate 439 jobs in its user protection department in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by machine-led review.

A company official clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most distressing content ahead of it has to be seen by staff. The company announced a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its AI tools.

“We think that it’s essential to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable process content quickly.”